WHAT I DID
I worked with the founder of Silent Apparel on the brand development process by designing an integrated brand experience is. This involves the creation of a comprehensive strategic, unified, integrated, creative program for a brand including every graphic design and advertising application for that brand with an eye and mind on how consumers and individuals experience the brand or group as each interacts with it.
This company's goal is to create a unique clothing line and use fashion to spread a strong message of positivity, unity, and encourage people to think different learn American Sign Language and meet new people. The biggest challenge in this was translating the founder's vision into a tangible expression and a visual language that resonated with the target market.
I consolidated the information I had received on the core elements that defined the company's identity in order to visually synthesize the brand vision. This helped unify the brand message and allowed me to brainstorm how to best represent this desired brand essence graphically.