InDesign, Grid Structure, Color Studies, Placement
In this project, the goal was to use InDesign to play with grid structure to design a two page magazine spread with the text given to us. This combined elements of typographic hierarchy, spatial arrangement, and styling.
Created a two-page spread using InDesign and placed sample text on it. Focused on using text type, display type, heads, subheads, captions, folios, illustrations, and their placement.
Used given text and experimented with spatial arrangement to create a typographic hierarchy and went through several themes
Designed the layout of the page using grid formatting before I started placing text by specifying the margin, rows, columns and gutters.
Worked out most suitable and aesthetic fonts. Played around with the kerning, tracking, leading, highlights and paragraph styles
WHY USE GRID FORMATTING
Grids allow an audience to predict where to find information, which aids in the communication of information.
Add order, continuity, & harmony to the presentation of information, and make it easier to add new content consistent with the presentation
WORKING WITH PLACEMENT
WORKING WITH COLOR AND DESIGN
In this stage, I completed placement and worked with color schemes, images, fonts and various design elements that keep the page engaging yet not too cluttered.
I did so by experimenting with drafts using color, and others using black & white. One challenging aspect was ensuring everything fit on the page while simontaneously maintaining an aesthetic appeal.
In this stage, I realized the theme needs to be centralized around the theme of the written work so I changed the style to appeal to a more mature readership by making the color scheme more pastel and incorporating images relevant to "readability" and "legibility".